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Dear Accountant

Sep 15, 2021

I am so excited to have the President and CEO, Rick Mastrocola and Managing Director Jamie Tong-Chow from Tonneson and Company as our guests, to give us an inside scope of a medium size firm, and how they nurture their talents and culture.  Culture is one of those things that you just tell people about, and they’ll come - it doesn’t require a lot of selling, it just attracts the RIGHT people to come.

Tonneson has been around for 46 years since 1975.  I am always inspired to hear the hero journey of how companies started from zero to where they are.  Tonneson is not your traditional accounting firm for just audit, tax and advisory services, they are best known for their entrepreneurial, innovative and forward thinking approach in business.  And, the company was also named to Accounting Today‘s Best Accounting Firms to Work For for 4 consecutive years!  Enjoy the episode to learn how an inclusive culture enables a diverse workplace to thrive.


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Cecilia "Cece" Leung is a finance executive and CFO advisor to growing businesses who are ready to scale up financially and get ready for next-level opportunities. Cece is the founding partner of The Entrepreneur CFO, a global professional advisory firm helping growing companies with strategic decision making as they become financially and operationally ready for their next big thing. With fluency in Mandarin, Cantonese and English, paired with two decades of international financial services experience in New York, London, Switzerland, Hong Kong and China, Cece has worked with prominent firms including JP Morgan, PricewaterhouseCoopers, and Ernst & Young, offering the best in-class solutions to Fortune 500 and growing companies worldwide. Cece is the author of the book Dear Accountant: Stories, Advice and Explorations, which offers up-and-coming professionals valuable insights and perspectives about the many career paths and opportunities under the accounting and finance umbrella.

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